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Google the Aggregator

Google no longer just indexes information on the internet.

Google is the dominant force in online search. Its search engine boasts the most enviable market share in the Western world. However, if you think of Google as only a search engine, you’re missing a much larger picture.

You may have noticed that Google no longer just indexes information on the internet. True to its mission statement, Google has evolved to gather, organize and present information it finds online in order to keep users on its own websites (Google, Google Maps, Google+, Google My Business, etc.) for as long as possible.

This is a game changer for all businesses. Google isn’t trying to send its users to external sites. As a result, it’s no longer about how much traffic goes to your website. It’s about how you can help Google present your business to its users.

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