Build Trust Asset(11)

5 Things You Need to do to Manage Your Online Presence

Businesses should make a conscious effort to make their online presence known.

Managing your online presence does take some effort since this involves:

  1. Identifying all the places your business is listed online (chances are, you didn’t put it there yourself);
  2. Creating and managing login credentials on high-authority directory sites (using a password-protected spreadsheet to keep track of this information may help);
  3. Finding and correcting duplicate listings (sometimes by directly contacting a local directory);
  4. Regularly monitoring for errors due to changes (often submitted by other users); and
  5. Consistently updating all directories with changes to your NAP, service descriptions, hours of operations, images, etc.

By executing these actions, your business will likely stand to gain a large competitive advantage in your local area.

Remember, the name of the game is no longer just clicks to your website, but search-traffic to your business information from multiple sources online.

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